As the digital landscape continues to evolve, the demand for professionals who can navigate the complexities of online marketing strategies has skyrocketed.
An MBA in Digital Marketing is crafted to meet this demand, providing students with an in-depth understanding of digital marketing analytics, search engine optimization (SEO), social media marketing, content marketing, and digital advertising strategies.
This specialized MBA combines the core principles of business management with the latest in digital marketing techniques and technologies. Students learn to develop, implement, and analyze digital marketing campaigns that engage consumers, drive sales, and build brand loyalty.
Key focus areas include data analysis for customer insights, digital branding, e-commerce strategies, and the integration of digital channels into comprehensive marketing plans.
Affordable Options for Your Career Transformation
For those contemplating a leap into the dynamic world of digital marketing through an MBA, considerations around the investment of time and resources are important.
The field of digital marketing offers expansive career opportunities, from digital marketing management to consulting roles, making an MBA in this area a potentially transformative career move. However, balancing the pursuit of an advanced degree with other personal and professional responsibilities can be a challenge.
To address one of the biggest considerations — cost — the TechGuide research team has assembled a list of the most affordable MBA programs in Digital Marketing.
Our selection prioritizes programs that not only excel in academic rigor and relevance to the current digital marketing landscape but also offer flexibility for students.
This includes programs that feature cutting-edge curriculum, experienced faculty, and opportunities for hands-on learning through real-world projects.
Whether you’re interested in full-time, part-time, or online options, our guide is designed to help streamline your search for a program that aligns with your career goals and fits into your life, enabling you to step confidently into the evolving digital marketing arena.
Cost analysis of 14 MBA programs shows a significant range:
- Arkansas Tech University offers The lowest-cost program ($10,395).
- The average cost across all programs is $28,080.
- Texas A&M University-Commerce has the highest-cost program at $45,474.
Most Affordable Digital Marketing MBA programs for 2024
Arkansas Tech University
Russellville, Arkansas
Program: MBA with Digital Marketing concentration
Tuition: $10,395
Cost per credit: $315
Credits: 33
Delivery Method: Online
GRE Required: Required
Learn more: Program detailsOhio Christian University
Lancaster Pike Circleville, OhioProgram: Digital Marketing MBA Concentration
Tuition: $19,620
Cost per credit: $545
Credits: 36
Delivery Method: Online
GRE Required: Not required
Learn more: Program detailsMcKendree University
Lebanon, IllinoisProgram: Master of Business Administration (MBA) in Digital Marketing
Tuition: $19,980
Cost per credit: $555
Credits: 36
Delivery Method: Campus & online
GRE Required: Not required
Learn more: Program detailsFort Hays State University
Hays, KansasProgram: MBA Digital Marketing Concentration
Tuition: $22,110
Cost per credit: $261 in state | $670 out of state
Credits: 33
Delivery Method: Campus
GRE Required: Not required
Learn more: Program detailsUniversity of Illinois at Urbana-Champaign
Champaign, IllinoisProgram: MBA Digital Marketing Concentration
Tuition: $23,904
Cost per credit: $332
Credits: 72
Delivery Method: Online
GRE Required: Not required
Learn more: Program detailsLiberty University
Lynchburg, VirginiaProgram: MBA in Strategic Media and Digital Content
Tuition: $25,425
Cost per credit: $565
Credits: 45
Delivery Method: Online
GRE Required: Not required
Learn more: Program detailsMessiah University
Mechanicsburg, PennsylvaniaProgram: MBA in Digital Marketing
Tuition: $27,180
Cost per credit: $755
Credits: 36
Delivery Method: Online
GRE Required: Not required
Learn more: Program detailsAshland University
Ashland, OhioProgram: Digital Marketing MBA
Tuition: $28,320
Cost per credit: $944
Credits: 30
Delivery Method: Campus, online & hybrid
GRE Required: GMAT/GRE Waiver Available
Learn more: Program detailsMontclair State University
Montclair, New JerseyProgram: Master of Business Administration in Digital Marketing
Tuition: $29,016
Cost per credit: $744
Credits: 36-39
Delivery Method: Online
GRE Required: Not required
Learn more: Program detailsAurora University
Aurora, IllinoisProgram: Digital Marketing (MBA Track)
Tuition: $29,850
Cost per credit: $995
Credits: 30
Delivery Method: Campus
GRE Required: Not required
Learn more: Program detailsWebster University
St. Louis, MissouriProgram: MBA with an Emphasis in Digital Marketing Management
Tuition: $32,850
Cost per credit: $730
Credits: 42-45
Delivery Method: Campus, hybrid & online
GRE Required: Not required
Learn more: Program detailsConcordia University Chicago
River Forest, IllinoisProgram: MBA with a specialization in Digital Marketing
Tuition: $34,944
Cost per credit: $728
Credits: 48
Delivery Method: Online
GRE Required: Not required
Learn more: Program detailsClayton State University
Morrow, GeorgiaProgram: Online MBA in Digital Marketing
Tuition: $44,055
Cost per credit: $335 in state | $1,335 out of state
Credits: 33
Delivery Method: Online
GRE Required: Required
Learn more: Program detailsTexas A&M University – Commerce
Commerce, TexasProgram: MBA in Digital Marketing
Tuition: $45,474
Cost per credit: $758 in state | $1,166 out of state
Credits: 36-39
Delivery Method: Campus & online
GRE Required: Not required
Learn more: Program details