Andrea Logan is a Tech Resume Coach and Content Creator. She is the founder of The Career Island which provides resources for your job search, resume advice, and how to break into tech.
She creates content on TikTok and LinkedIn around job advice. On TikTok, she has 300K+ followers, and on LinkedIn she has 40K+ followers.
Here is a summary of key takeaways:
- Andrea Logan is a Tech Resume Coach and Content Creator. She is the founder of The Career Island, which provides resources for job search, resume advice, and guidance on how to break into the tech industry.
- She has a significant following on TikTok and LinkedIn, where she shares job advice. She has over 300K followers on TikTok and over 40K followers on LinkedIn.
- Andrea uses meditation as a way to de-stress from her busy life. She recommends beginners to start with 90 seconds of meditation and gradually increase the time.
- Andrea started her career as a social media marketing manager, then transitioned to a human resources manager, and now she is a resume coach and content creator.
- She emphasizes the importance of tailoring your resume and cover letter to match the job description and the company’s brand. This includes using the same language as the job posting and even matching the colors of the company’s brand on your resume.
- Andrea suggests that job seekers should research the company and the people they are going to connect with. This includes understanding the company’s culture, values, mission statement, and current projects.
- She advises job seekers to directly email recruiters with a clear and direct subject line. The email should be concise and assertive, making it seem like the interview is already set up.
- For breaking into social media marketing, Andrea recommends having a well-set LinkedIn profile. She believes that everyone who uses social media is already working in social media to some extent, as they are contributing to the algorithms and analytics of the platforms.
- She suggests that job seekers should not over-optimize their resumes with keywords. Instead, they should focus on showcasing how their work has impacted the bottom line of their previous employers.
- For creative roles like social media marketing, having a resume that reflects some creativity (like using the company’s brand colors) can be beneficial. However, it’s not necessary to have a heavily graphic resume.
- Andrea believes that the best way to break into any field, including social media marketing, is to set up your profile in a way that recruiters reach out to you first, without you having to apply.
Check out the full transcript of the episode below:
Ryan Atkinson: [00:00:00] Thank you for being here, Andrea. Super excited to have you on.
Andrea Logan: Thank you for having me. I’m excited too.
Ryan Atkinson: Before we dive into it, I always gotta ask us, you’re a busy person, you do a lot.
You talk to people all the time. Busy day, it’s over. How are you de-stressing from work?
Andrea Logan: I de-stress from work by soaking up the sun. I’ll go out on the patio and just sit there outside in the sun and I’m a meditation instructor now because of my busy life. So I like to meditate outside, which is great.
Ryan Atkinson: Nice. Can you give us like a quick 30 seconds on how people should meditate? In quick 30 seconds?
Andrea Logan: We could make this whole podcast about meditation. Yeah. Best thing you could do is set a timer for beginners at like 90 seconds and just sit there with the 90 seconds and let your mind go. If you get distracted, that’s fine.
It doesn’t matter. It doesn’t matter what comes up. If you get sad, lonely, you think it’s weird, you’re bored. Just do the 90 seconds and try to build on that 90 seconds just like you’re going to the gym. But for your mind, you’ll kind of. Seeing your mind want to add more to your timeframe. And that’s how I started meditating every day.
Ryan Atkinson: I love meditation as well. I’m up to 10 minutes now. But I am starting to try to stretch. I love meditation. It’s changed my life and I commend everyone to listen to do the same. That’s awesome. And so you started your career as a social media marketing manager. You then pivoted to a human resources manager and now you’re a resume coach, content creator, putting out a ton of great stuff.
Can you take us first though, to when you were a social media marketing manager and how you really got this role and what it really entailed?
Andrea Logan: Yeah, so I be on social media, like that was kinda the whole thing. Every job I’ve ever had, even from like Snow Cone stands to just receptionists, a pool company, just [00:02:00] all those little drops we get.
I was always the youngest and always just the person who people would go to to be like, when do you do the social media? Will you, can you make us stuff? Like, will you post this? How do we do this? Moms everything. What’s a hashtag? And so I’m just like, well, It’s just a part of my job description now, like I’m doing the social media.
So it always was something that I did, even if it wasn’t like literally written in the job description. And I’m good at social media. That’s the thing. Like I, I really like to create content. Now that I’m a content creator, I don’t consume it as much, um, because I’m. I’m really making it very authentic to who follows me, what people say to me when they do DM me, and it became this whole lifestyle.
And I literally started on Snapchat. Yeah. Like I really started on Snapchat, going hard, but MySpace, Zenga, ster, like all those underground things when we were like kids and not supposed to be online. Was me, like I was there. So I really grew up with it and it’s just something that’s a part of me that I know really well.
And it really started my career, um, through just social media marketing and management and content creation. So that’s kind of, it’s just always been a thing
Ryan Atkinson: That’s super interesting. And because now when you do content creation, you have over 300,000 followers on TikTok. Crazy. Over 40K on LinkedIn.
Like a ton on Twitter as well. And a lot of this revolves around resume advice, so I’m just curious, like where did this passion for resume advice come from and how’d you decide to just be like, I’m gonna start creating content for your advice?
Andrea Logan: It’s pretty wild. So, you know, pandemic and I was a daycare teacher.
Mm. Not a 24-hour daycare. No, no. It was real, real rough. Yeah. And it was rough before virus and everything. But then once that hit and they lean on, everything [00:04:00] shut down and it got worse and worse and worse. Cuz the daycare didn’t shut down. Yeah, because it was 24 hours and it was in a real rough area of the city I was in at the time.
And it. Was just really bad and really stressful and very hectic. And this was way before meditation, way before everything. Yeah. And I just was like, I can’t do this. I’m gonna get sick. This is not the place I need to be. Like this is the worst ever. We’re really not getting paid, so I gotta dip. And I was just like, all right, I’m going to start job hunting for the first time.
Cuz usually I’m on Snapchat who’s hiring is John by, like I’ll work in with, that’s how I got the daycare job. And I have been a resume writer. Like I used to be a resume writer and a career coach prior to being a teacher at a daycare. And prior to a lot of the stuff that I did, it just never clicked.
Like, it never clicked to me to make a resume writer resume cause that’s weird. Yeah, yeah. You know, this just sounds weird. This is my resume. As a resume writer and it just didn’t click to me or occur to me to do that. I was just trying to find any remote job. Like I looked into transcription, I looked into like audio editing, audio books, stuff, stuff like that that people, you know, they look up cuz they don’t know what remote jobs are out there.
And then I just decided to take my own tips for the first time ever and everything that I ever told any client to do prior to me being a teacher. To do with their resume and their LinkedIn and their cover letters and hitting people up. I started doing for myself, I was just like, all right. Looked up some strategies on how it was gonna be the most, like strategic, just because I’m super impatient and I was like, I’m not gonna be out here with no job.
Like it’s pandemic. Like they’re, we’re not sure about these checks that are coming out. Where are the stimulus? You know, it was at that time where it was real rough. Yeah. I was just like, I’m going to make myself a resume. Write a resume. I’m gonna look up how to get emails opened. First and foremost, some email [00:06:00] marketing.
I’m gonna email everybody that I can find John LinkedIn at these jobs that are hiring. And I’m just gonna get a job. Like I don’t care what it is, I’m gonna get a job. And so I just applied to every remote job that I saw late on Sunday night. Nice. Because people open up their emails the most at 10:50 AM Monday mornings morning snack.
And um, I just did that all night. I stayed up all night on Sunday night, late one night. And then I did that and posted, you know, all my little stuff to every little job board and I just woke up on Monday and my. Full. Just absolutely full of job offers. Absolutely full of people contacting me. My dms were going to the roof on LinkedIn.
Like, oh my gosh, you’re so impressed with your work. I want you to work for us. Like skip the interview can you start da da da da. And I was like, oh my gosh, I think I just did something. You know, like I was like, Oh, what did you just do? You know, this, this doesn’t happen to people. Everybody’s losing their jobs.
Everybody’s getting laid off, everybody’s being fired. Everybody’s, you know, companies are going under. Mm-hmm. And I was just like, oh my gosh. I think I just figured something out. And so I was like, maybe I should teach people how to do this instead of actually trying to get a job. I should teach people to do this.
So that’s kind of how that like started very mid 2020.
Ryan Atkinson: Interesting. So we gotta really dissect that then. So you’re sending me email, I mean, there’s a lot in there. There’s a lot of meat right there. Take us through like what was in that process. You identify a remote chat that you wanna have. It’s Sunday night when you’re get ready to like blast this out.
Like do your work. I mean, take through some of the steps that helped you get recruiters actually respond to.
Andrea Logan: Yeah, so first and foremost, I am so nosy like I’m the nosiest person on earth, probably like I would love to claim that. And so I do a lot of research on the people that I’m going to connect with or talk to, like [00:08:00] I know.
So much about them before I even hit them up, you know what I mean? And I try to tell people, especially like on the lives now, um, on social media, like I try to tell people like, if you are the type of person man or woman or other who searches your dates, like real wildly before you actually go on the date or before you meet up with them, or you know, like you check them out, you that, that whole.
Facebook just really creeping through every post and every picture, right? If you can do that, you can get a job, you can job hunt because it’s the same amount of energy and it’s the same exact skillset that you’re using to do all of this, like info gathering. You’re building a file on your date. You will now you’re building a file on a recruiter or an HR manager or a C e O, even, you know what I mean?
So I like to use Trello, or you can use anything. You can use Word, it doesn’t matter. You can write it down on a piece of paper. But I like to use Trello to keep it techy. And I just build a card full of information. So like the company, the headquarters, when they started, what project they’re currently working on, what are their social media is, who’s the ceo, who’s the HR manager, who’s the coo?
When’s the last time they posted? Who works in recruiting, you know, what their company cultures are, what are their values? What’s their mission statement, what’s their, you know, it’s everything. I’m taking everything. And it’s really quick, honestly, because, um, it’s all on the website. So just go to the website and go to their about page.
And I like to just get a good feel of the company so I can simulate into their company culture that they’ve already established. Yeah. And then I make my resume mirror. The company. So if I’m applying to let’s say I’m applying to Target cause I wanna be a social media manager at Target or anything at Target, doesn’t matter.
I’m gonna make my resume white and red. Like, I’m gonna [00:10:00] make the resume look like Target’s brand because it’s a brand. If I apply to the same exact social media manager job, but it’s at five below. Mm-hmm. It’s gonna be blue. Because, you know, like they’re, they don’t hate the color of blue clearly, because that’s their color.
Yeah. It’s like they’re not gonna be mad that their logo is in a resume or cover letter because they, that’s their logo. It’s you’re already, you’re inside of their walls basically. Yeah. So I was just doing this all night. It’s just like building a file, getting all this information, and then after I had all my resumes done, resume writer, I’d do it very quickly.
After I make it match the job vacancy announcement and make myself appear like the ideal candidate, because they’re asking for, Hey, we’re looking for an innovative and creative social media manager. My resume is gonna say innovative and creative social media manager, because that’s what they ask for.
If the next one at five below says they’re looking for, An analytical and organized social media manager, great. But now I’m analytical and I’m organized even if I, I’m also talented and creative and innovative, but they’re asking for someone who’s analytical and organized. So I’m telling them, oh, hey, by the way, guess what?
I’m analytical and I’m organized because companies are looking for different things, even in the same title. They have different values. They have missions, they have different customs cultures. Everything’s different. So I curate and I tailor my resumes and my cover letters to match the job agency announcement and the company brand, it’s all a brand, it’s all marketing, it’s all business.
Yeah. And then I just blast it out, like honestly, you know, I. Fishing, and I just was blasting ’em out late, late on Sunday. And the only other little tip that I did that helps me get recruiters to pay attention is that I. Will directly message them specifically to like, I don’t [00:12:00] just apply through the the career page or the LinkedIn, wherever I’m applying, I will hit someone up, I’ll find somebody, I’ll do my Google, I’ll find somebody and I just subject line it extremely direct.
Just Andrea social media manager at five below 2023 or whatever, you know. And then I just send them like a cute little script to get right to the point. Tell ’em I’m like, Hey, I’m sorry your post, I’m the exact person you’re looking for. I have the years of experience. I have the skills that you listed.
Can’t wait, tear back from you for next steps. Like I make it seem like I’m already getting the interview, so like, let’s send it up, let’s go.
Ryan Atkinson: That’s it. That’s super interesting. So if we’re gonna summarize this, what, what I think was super amazing by that is you changed your resume to match the colors of it.
I’ve never heard someone do that before. That is very crazy. And then on it, make it match. And then you would just directly email us your career and say, Hey, I’m super interested in this social media marketing position at five Below. Right. And then was there any like personalization within that email of Hey, Like I saw you went to Oklahoma, where you went Hey, I saw you went to Oklahoma as well, or Hey, Oklahoma State.
I went to Oklahoma, like type of thing? Or was it just like a copy and paste of a script?
Andrea Logan: All my, all my scripts copy and paste. I, I literally post everything. I do all the scripts in my feature section on my LinkedIn so people can definitely check that out. I don’t hold back any of the information. I don’t make people pay for anything.
It’s not even like that fancy of a script, in my opinion. It’s just a script that works cuz it gets to the point. And I definitely don’t say if we have something in common cuz I’ll be, I’m telling you, I’m really creepy. If I see on their Instagram that they just ate. Red velvet cupcake. Oh my God.
I saw your Instagram. You like red velvet? Not that wild. But that’s a good, that is a good thing to keep in your back pocket. Like for the interview. You know, you can slide some stuff in there very casually too. Not Hey, I was creeping on you, but oh yeah, you know, oh, thanks for taking this meeting with me.
You know, I just went to the baker and got a red velt [00:14:00] cupcake. Definitely done. Stuff like that. It definitely works. Uh, but more like, Hey, I saw that we had mutual connections. Yeah, something like that. Like instead of like, oh, we have this, we both love standup comedy kind of thing. I saw your interests more.
Like I saw that we had mutual connection connections here on LinkedIn. Like, Hey, our networks are similar. What’s up? I’m looking for a job. So, but people can honestly try. I love it. A good trial and error.
Ryan Atkinson: Yeah. Yeah. And I, I’m curious too with the resume is, should people fear for over optimizing their resume with the keywords is that a worry that job seekers should have is over optimizing their resume with keywords?
Andrea Logan: Hmm. Something that I have seen or that I’ve heard of from audience members, fashion on TikTok in the lives and stuff. There’s a lot of overthinking about the optimization. Like people are, they go a little overboard. This girl, we were doing, um, a resume review on my live on LinkedIn the other day.
And she’s go, she was going for like a branding coordinator position and every line in her resume was like brand branding, coo, brand, brand, brand. I do brands, I help with brands, brands, brands. And I was like, man, so you work with brands, huh? It was just like, why did you put the word brand on here 50 times?
She was like, I was trying to make it match the job. And I’m like, yeah. You put it once in the title, that’s fine. You put it again, you reiterate it in the profile statement in the top. That’s fine. That’s great. Definitely do that. You could maybe say it again somewhere, but you don’t have to overdo it because.
, it’s like once you have one of the keywords or the keyword strings, you’re pretty good. Like you match, you know, it’s not does she do branding? It’s not like a, they only look at the resume for six or seven seconds anyways. So like if you’re repeating the word [00:16:00] brand 50 times, you could have swapped it out for another keyword that’s on there, especially if that’s the title of the position.
Um, it’s better to focus on your impact and how. Your work with brands has impacted the bottom line of your consumer, of your client, of the buyer, of the audience in X amount of ways. You know, it’s, it’s better to do that and showcase how you have made money, save money or save time through your coordination of branding than to just say brand a million times.
But there’s so many little tricks and stuff that I’ll show people on how to just make your resume tailored and make it match. You don’t have to feed it so many keyword.
Ryan Atkinson: Yeah. And I’m curious of like the styling that goes into, like building a resume. So if you wanna be a social media marketing manager, I mean, can you tell us what’s the importance of someone that wants to break into like social media marketing and should they have like a, a resume that’s like really, like pretty, that net sense?
Is it, should it be pretty or should it just be pretty standard? How do you approach that?
Andrea Logan: That’s a great question. Um, so. You always will have a split with resume formatting and designs. There’s, there’s people who have seen very, very pretty, very graphic heavy resumes that are like, Ugh, that’ll never fit the ats.
It’ll be band immediately, which. Isn’t always true because yeah, a lot of ATS have evolved. They have tech, like every day they’re improving. Now there’s AI and all this stuff. And like there are systems that do read graphic heavy and colorful resumes. Does that mean have a rainbow resume with your picture all over it?
Not necessarily. Yeah, definitely not a picture, but just cause bias, not because of the ats, but like there’s all these ways to. Pass the ATS and around the ats, you email it directly. You’re not dealing with the ATS anymore. You send it directly on LinkedIn. No ATS anymore. You’re calling directly, you’re building your network referrals.
No. Ats like there’s ways to get around it, but if we’re [00:18:00] strictly ats, you know, interested I guess with applying strictly through, Workday or Lever or Greenhouse or something like that, job Diva, whatever it is. Social media, ux, ui, graphic design, more creative jobs. You might wanna put a little just cause it’s like it’s a work sample.
It’s a, it’s a sample of your work. That doesn’t mean if you have a black and white resume with like absolutely no formatting stylistic designer, any, that doesn’t mean you’re not gonna get the job or not gonna look at you. But I always try to tell people, especially on my website, I will try to tell people.
The myth of color on your resumes is like if you have a hundred people who applied to a job and everybody’s resume is black and white and yours has like a blue line on it, the eye actually just immediately sees that one over the others. So because so many people, they buy into this false ideology that resonates with color, are absolutely going in the trash.
You have a better chance of at least appealing to the eye if you have like a subtle little, slight little something like I do. Resume art basically, but a lot of social media people. Purple, purple’s nice, like a nice little light purple. It’s nice. It just looks
Ryan Atkinson: I like that. I like that. And I wanna pivot to, we’re staying on social media marketing, but I’m also just curious cuz social media marketing’s, it’s an attractive gig.
A lot of it’s an attractive gig. A lot of people wanna be in social media marketing, especially if it’s like their first role. It’s like I, I love social media. Like I’m gonna go drive me a social media like manager, someone just role. So how would you advise someone to break into social media marketing?
Who comes from a background? Either they’re just right outta college or like they don’t really have a social media background.
Andrea Logan: Yeah, so the best way to break in, [00:20:00] quote, quote to really anything. But if we’re doing social media marketing, we’re doing social media content and creation, something like that.
The best way to get in there is to Yes. Resume. Yes. Cover letter. Yes. You know, all your stuff in a row. That’s for everything, though. Yeah. But specifically social media. Right outta college. It helps you so much to have your LinkedIn together because that is social media and people like to look at LinkedIn like this huge like professional networking platform.
And if you don’t have a business or if you’re not a C E O, you can’t even be on it. Hire so many people all the time that are just like, I can’t have LinkedIn. I’ve never done anything. It’s not about that, it’s just a social media platform, like people are on their own with their dogs and ice cream and stuff.
Like it’s the same thing. So having your LinkedIn together and just following the tips, you can definitely copy mine all the way down. Mine’s fantastic. And you just can like get your foot in the door by setting up your profile to have other people reach out to you first without you having to apply.
Yeah. It’s the best way to go about most pivots or career transitions. Yeah. Like, if you’ve never worked in social media before, quote, quote, which I. I tried to tell people because if you’ve ever been on social media, you’ve worked on social media because you are scrolling ri. Even if you scroll, you don’t post anything.
You don’t do anything on it yourself personally. You’re building somebody else’s brand by commenting, liking, sharing, by, engaging, by even just being on the screen, watch times with YouTube, things like that. You know about it. You could learn about it. You’re on it, and you’re a direct consumer of content if you consume a lot of content.
You do really, really well with idea sourcing. Yeah, you do really well with collaboration. You do really well with algorithm boosts because you are the algorithm, like you’re on the algorithm, like you’re actually producing analytics for other people because if I go on [00:22:00] my. And I go to my analytics and it’s oh, you have a 15% increase of people watching you in Fiji.
Yeah. The people in Fiji watching me are increasing my marketing, they’re increasing my analytics. I’m not doing that like I am cause I make content, but I don’t control that, you know, I don’t control who likes me on Tuesday rather than Wednesday. It just happened. You, you, you post it, you let it go. Now you’re in the algorithm, but everybody else is doing it.
Most people aren’t content creators. They’re content consumers. So if you consume content, I mean like you are working in social media if you like it or not. So there’s always a way to structure your resume and your pitch of your own self and your own skills, and a way to get people to be like, oh, Let’s hire them because they know about this industry and this space.
They’re in it all day anyway. You scroll all day anyway. LinkedIn though. Short answer. LinkedIn.
Ryan Atkinson: Yeah. And would you recommend someone to, if they’re gonna create on any platform, if it’s Twitter, TikTok, LinkedIn, would you recommend them that they create on LinkedIn if they’re trying to break into social media marketing?
Andrea Logan: I always try to tell people to at least build your LinkedIn profile to be relevant for the role that you want, so you don’t necessarily have to become a content creator overnight. Some people don’t want to do that. Maybe they wanted to be like, , SEO writer or maybe like they’re an ad specialist.
Maybe they do Facebook ads, and they’re not really having anything to do with LinkedIn or they don’t have anything to do with Instagram reels or anything. But the best thing that you could do is to make your LinkedIn relevant. So you don’t necessarily have to make the content, but if you repost relevant content and, share your idea about it, repost people’s content with, um, oh, this is my favorite part about social media management, you know, Just say anything honestly, like people tweet all the time on Facebook all the time on Instagram and Snapchat, but they don’t do anything with their LinkedIn cuz they feel like they’re being looked at or they’re being judged.
You’re being judged and looked at everywhere. [00:24:00] You go outside, you’re being looked at and you’re being judged. So it doesn’t really matter. But I think people are so hesitant because they think it’s so professional. It’s not. It’s just a social media platform, but it is one that will help you. Just kind of like with your own, like human capital labor market branding.
Yeah. Which helps you get more jobs without you having to try so hard. Um, I would say, Maybe you make a post a couple of posts that are relevant to social media marketing or social media management, just like day in life of social media manager. But this is my favorite new trend. Or da da da da da. Like you could honestly watch a YouTube video and talk about what you learned on the YouTube video in a post.
Very simple, very short to the point. Um, And then following a lot of social media managers to build your network with people who already do the role that you want. Commenting on their posts, liking their posts so that your activity looks like you’re a social media manager, or at least in the, in the world or in the network of it.
Yeah. Um. But yeah, no, you don’t necessarily need to be like tweeting all day about that because nobody’s really checking your Twitter unless like you’re getting dragged on there or something. Or if something wild happens, but nobody’s really checking it. But they do look at your LinkedIn. They might look at your Instagram too, but as long as you’re not like wilding out, it’s not such a big deal.
But LinkedIn is the better place to at least establish some type of work brand.
Ryan Atkinson: Yes. And I’m curious, like once you do, cuz you talked about it like, oh yeah, like you can create content, be super active and you’re basically already like a social media manager. , but can you talk to us like the day to day of a social media manager, like what actually goes on like within this role?
Andrea Logan: Yeah. So you are, you are on social media, so this is, this is, this is the part that I think people don’t get all the time. Especially if you have like bigger followings or if you are trying to build bigger followings for other people, let’s say [00:26:00] you’re managing accounts and things, which can get wild.
And I know a couple of people who started businesses straight up through their managing of other people’s social media accounts. Yeah. No, you’re on the clock honestly, kind of 24 7. That’s, it’s, it’s, it’s the different little things. Especially because, you know, we can work remote, which I love, but.
You wake up, you do your meditations, you might make it smoothie or whatever, and then you’re on that phone, like you’re on the phone and you’re not on the phone talking or anything. You’re answering messages and answering comments. You’re going through, , you’re boosting the engagement.
You’re creating like little content, talking about things like little posts like, oh, you know, Somebody, for me, yeah, somebody else just got a job for $150,000. Yay. Amazing. Now somebody’s this, somebody’s like, someone just got into tech. Oh my gosh, I told you. Oh, period. We’re out here. Like you’re just saying, you know, you’re involved in the slang and in this space and you’re.
Retweeting the right, , the right viral pose. You’re talking about your, your, your views and your opinions on specific things. Maybe you’re in a Twitter space that day. Maybe you’re on Instagram, you’re looking at the reels. People are sending you things all day. Like I literally have all my notifications off because that’s, my phone is gonna be blowing up all day.
Yeah. Buzzing all day. I don’t like that. So I’m always on mindfulness mode and. But when you’re in there, you are replying back to people. You’re, , liking what the people say. Yes, you’re applying back, you’re coming up with the content that you are going to be posting that day. There is some type of content agenda if you don’t wanna make a whole entire calendar, which I absolutely don’t do cause I like to be like, It’s on the spot, but there is an agenda.
There’s like, oh, I can post this today. You’re in the shower thinking about oh, what am I gonna post today? What’s gonna be in today? Oh, that’s a good idea. You’re asking your friends like, oh, what trend should I jump on today? Is there anything good that you saw? Because your friends are gonna be on social media consuming the content more than you are now, because now you’re working the content.
You are the content. Mm-hmm. And [00:28:00] then, yeah, very much. You could be on Adobe Spark, you could be on, you know, creative Cloud. You could be on Canva, or you could just be straight up making your, videos, your reels, your TikTok. You could be on the live, like you’re, you’re actually creating this world for other people, for your audience, or for whatever is going on in the audience, for your clients.
So you have to know your brand, you have to know your voice. If you’re doing it for other people, you will be switching voices and you’ll be switching. Um, audiences throughout the day, which I don’t think is hectic, but it, it can be hectic if you’re not very organized. So just having like a good organization of like what you’re working on, who you’re working with, and what the end all goal is will help.
There’s so many tools that help with that too. And, you know, like posting schedule is fun too, but Yeah. Yeah. Honestly, it’s people don’t understand how much work actually goes into. Especially when you’re doing it, you’re scrolling all day, fine, whatever, when you’re making it, and especially when there’s some type of buzz going on.
And, and honestly not to make people not wanna do the job, definitely do the job, but when things go viral, man, it is not how people think. Like people think like, oh god. Like when people, people think like, oh, You know, oh my gosh, I wanna go viral. Like, that’s cool. Yeah. People, you know, people want to, people talk about clout being a drug and like all this stuff, like, oh my gosh, like I really want more likes on my posts and stuff like that, which is good, you know, drive sales, it’s good for business.
Um, but when things go viral, your phone doesn’t stop. It literally doesn’t stop. Like it does not stop. And it might, and this, depending on what platform you’re on, like TikTok, TikTok has a long lifespan. Like it could be a video could go revival from months ago just because whatever, [00:30:00] it doesn’t stop. Like you actually need to turn your notifications on.
It does not stop. And you can’t even get ahold like some, like I used to reply back to every single comment I got on TikTok. I do not do that anymore. I used to reply back to every DM. Oh, it was a mess up at three o’clock, four o’clock in the morning, just like trying to reply back to people, answer people’s questions.
I create an F FAQ because of that, but it is just it’s a whole new world and you kind of have to just get used to the lifestyle especially with bigger brands, and you just kind of have to figure out ways to stay in the game and not let it just spiral out of control because you have to remember that.
People are a little fickle, you know? Yep, yep, yep. They’re a little fickle. Like, it’s like you create some really good content this one day, the next day you could be gone, or you know, in the next month, that’s no longer the thing that people, you know, it’s so quick. Yeah. So, Any aspiring social media managers, you’re not aspiring, you already do it.
You’re on social media all the time. So like you do it. But I would say if you’re just authentic to your brand or authentic to the voice of the company that you’re doing the branding for you’d be fine. You’ll be fine. Just, you know, learn how to block people and just get involved with the content that you’re making cuz it’s, it’s a, it’s a whole lifestyle.
It’s different. It’s different than most.
Ryan Atkinson: I feel that. I feel that. And so last question for you. This has been awesome. I mean, just overarching advice you think about, like social media marketing, you think about content creation. What advice would you give to a young, let’s say 22, 23 year old that is just in their job search right now?
Andrea Logan: Yeah. Um. For all the youngs out there, I would say remote. Some people don’t like remote work cuz they wanna be in a collaboration and da da da da da. Try to get a remote job. I don’t care. At least try it out if you’ve never had [00:32:00] one before. Definitely. Just because there’s so much freedom. There’s so much freedom with your time to where you’re able to not only save money with the commute You have so much extra time to kind of like really find out what you want to do with your life with the day.
And to go through my curated lists on LinkedIn to find remote roles. Cause I post remote roles throughout the week. That are currently hiring and you can just find something that fits what you feel like you could do or learn. Well, yeah. Um, I think so many people are getting so discouraged with the job market right now, especially in tech.
Cause I’m a tech resume coach and I transition people into tech all the time who come from non-technical backgrounds, which is way easier than people think it is, but, People really will be like, intro, there’s no jobs. That is false. Yeah. Like it’s literally just false. And I think people like to buy into that idea to help them feel better about how they’ve been doing in the job market, but it’s just like, no, your resume’s bad.
Or LinkedIn isn’t filled out. What are you talking about? I’m like, no, you don’t ever re-hit somebody up. Yep, yep, yep. You know, like there’s little things you can do to like some people just. Forget that someone applied to the position that they were gonna reach out to, or they’re just so busy.
There was like a thousand people who applied and you’re in the little pool, but they forgot, like reach back out to them and be like, Hey, hello, I’m out here.
Ryan Atkinson: That’s awesome. Well, Andrea, thank you so, so much for joining us. A lot of great Justin here with social media marketing, so I want to thank you so, so much for joining us today.
Andrea Logan: Thank you. It was a blast.