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Dorien Morin-van Dam is a leading expert in organic social media and content marketing with over 13 years of experience. As a Certified Social Media Manager and Agile Marketer, she is well-versed in the latest techniques and best practices for driving engagement and results through organic social media. Dorien is an international speaker, and hosts her livestream show and podcast, “Strategy Talks.” weekly on Facebook, LinkedIn and YouTube. You’ll recognize her on stage and online by her always-present orange glasses, a nod to her Dutch heritage.
Connect with her to learn more.
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Here are Five Things We Cover:
- Shift from Freelancer to Business Owner: It’s crucial to move beyond hourly rates and charge by the job. Registering as a business and setting professional standards early can significantly increase earnings and credibility in the industry.
- Continuous Learning and Skill Development: Staying competitive in the fast-evolving field of social media requires constant learning, with a current emphasis on understanding and utilizing artificial intelligence in content strategy.
- Value of Networking and Community: Building a strong network through platforms like LinkedIn and participating in mastermind groups helps in gaining referrals, sharing valuable ideas, and receiving mutual support, which are essential for growth and success in social media marketing.
- Build and Leverage a Personal Brand: Utilizing platforms like TikTok and YouTube to create engaging content and developing a personal brand around unique traits (such as Dorien’s signature orange glasses) can help in standing out in a crowded marketplace.
- Importance of Executive Buy-in in B2B Social Media: In B2B settings, it’s paramount to secure support from top executives to innovate and freely implement effective social media strategies, as they control both resources and strategic direction.
Here are Three Actionable Takeaways From This Episode
- Transitioning from Freelancer to Business Owner: Evaluate your current pricing structure and consider how it can be adjusted to reflect the value you bring rather than the time you spend. For instance, bundle services into packages that solve specific problems for clients and price these packages based on outcomes rather than hours worked.
- Building a Personal Brand and Utilizing Multichannel Strategies: Start by identifying your unique selling points—what makes your social media expertise or style stand out? Use these elements to craft your personal brand narrative.
- The Importance of Continuous Learning and Community Involvement: Dedicate time each week to learning, whether through online courses, webinars, or experimenting with new social media features and tools. Sites like Coursera, LinkedIn Learning, and even specific industry blogs can be invaluable resources.