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Katie is a social media strategist, coach, and your biggest cheerleader when it comes to helping busy, successful women with powerful messages market themselves online in a strategic way.
In her decades of experience in the business world and in mass media, communications, and storytelling, she has worked professionally in every form of media from radio, broadcast news, digital and print, including 10 years in social media. She has been given the gifts of expertise in digital storytelling, connecting with an audience, business, personal branding, and social media, and she is called to use those gifts to teach others what I know.
Connect with her to learn more.
Listen to the Podcast Here, or Find it Wherever You Get Your Podcasts:
Here are Three Things We Cover:
- Evolution of Social Media Roles: Katie discusses how the roles within social media have evolved over the past 15 years. Initially, social media was very platform-focused, but now it has become a broad field with several specialized roles, such as content creators, paid social managers, and platform-specific experts.
- Starting a Career in Social Media: Katie gives practical advice for those wanting to break into social media. She emphasizes the importance of volunteering for nonprofits or small organizations to gain hands-on experience. She also highlights networking with professionals in the field and staying active in online forums and in-person events to learn and grow.
- The 3-2-1 Go Framework for LinkedIn: Katie introduces her 3-2-1 Go framework to help individuals build their personal brand on LinkedIn:
- Three Posts: Share content like something you’ve learned, something you teach or want others to know, and something you are proud of.
- Two Engagements: Dedicate time to engage with other professionals by commenting on their posts, congratulating them on their achievements, and connecting with them.
- One Platform: Focus on LinkedIn initially to establish your online presence and build a network before branching out to other platforms.
Here are Three Actionable Takeaways From This Episode
Actionable Takeaways from the Kimberly Owens Episode – TechGuide:
- Volunteer and Network Strategically: Find a local nonprofit or community organization and offer to manage their social media channels. Attend local digital marketing meetups or join online social media forums to start building your network.
- Utilize the 3-2-1 Go Framework on LinkedIn: Create a calendar reminder to post on LinkedIn once a week following the identified themes and engage with relevant posts and professionals twice a week.
- Be Proactive and Vocal About Your Goals: Talk about your social media career goals with friends, family, and online contacts. Use platforms like LinkedIn to post about your journey and milestones you’re looking to achieve.