There’s hardly a better time to get your online digital marketing degree than now.
Due to the rise of digital media, marketers have shifted their focus to creating effective campaigns that reach a global audience. With an online digital marketing degree, you will gain the skills necessary to keep up with this ever-changing landscape.
Whether you are a newbie marketer, just starting, or an experienced professional looking to take your career to the next level, an online digital marketing degree is a perfect way to reach your goals.
Read on to learn more about the exciting, versatile, and rewarding field of digital marketing.
What is a Digital Marketing Degree?
A digital marketing degree is an online program focusing on researching, managing, and implementing digital marketing strategies.
It includes search engine optimization (SEO), content creation, social media marketing, email campaigns, and website design.
A digital marketing degree focuses on developing skills to create, execute, and monitor a successful digital marketing strategy. It takes an extensive approach to the field, allowing students to gain expertise in various aspects of digital marketing.
This degree equips students with the ability to use technology, creative thinking, and effective communication to create successful online campaigns giving students the knowledge and skills to become successful digital marketing managers.
How to Get an Online Digital Marketing
Unlike traditional degrees, an online digital marketing degree is accessible to everyone, regardless of location or experience. It’s also incredibly flexible, allowing you to choose your own schedule and learning pace.
Finding the right program is the key to getting your online digital marketing degree. Decide what areas of digital marketing you want to focus on and research different programs to see which one suits your needs best.
Once you have chosen the program, you just need to enroll and complete the required courses or exams. Depending on your program, it may take anywhere from six months to two years to complete.
While many universities offer an online digital marketing degree, some schools offer accelerated programs and specialized courses that can help you get ahead in your career.
If you want a comprehensive, top-notch education in digital marketing, go for a university-level program. It may take longer to complete, but you’ll have the satisfaction of graduating with a degree from an accredited institution.
Here are some universities that offer online digital marketing degrees:
Online Certificate in Digital Marketing & Communications
University of California, Irvine—Division of Continuing Education
The Digital Marketing & Communications certificate program provides training for job opportunities in marketing, communications, and product management. With a combination of skills-based and experiential learning, this online program prepares you to effectively manage digital marketing campaigns and develop a comprehensive understanding of the latest techniques in the field.
- 120 credit hours
- 6 months
- $2,80 average cost
Bachelor’s in Science in Digital Marketing Technology Online
This program focuses on the technical side of digital marketing, exploring topics such as web analytics and metrics, content marketing, search engine optimization (SEO), and more. You will be able to develop the skills you need to succeed in today’s digital marketing and analytics fields.
- Four years
- $18,061 for residents
- $26,328 for nonresidents
- 15 credit units per semester
Digital Marketing Certificate
This program prepares students to take the Online Marketing Certified Associate (OMCA) exam so they can certify their skills in the growing field of digital marketing. This course was designed to train professionals who will use online marketing including Search Engine Optimization (SEO), email marketing, and Social Media Marketing (SM) to promote products or services for different brands.
- 6 to 24 months
- $250 per credit hour
- Cost not available
What are the basic steps for getting an online digital marketing degree?
- Research your options: Research and compare the available programs before enrolling in any online digital marketing degree program. Explore the tuition fees, program duration, course content, and other factors that may influence your decision.
- Take courses: Most online digital marketing programs have courses that students must complete to earn their degree. The curriculum often includes SEO, copywriting, website design, and social media management.
- Get hands-on experience: While taking courses is essential to mastering the material, it’s also important to get hands-on experience. This can include internships, volunteer work, and even freelance projects.
- Earn your degree: Once you’ve completed the necessary courses and gained hands-on experience, you are ready to earn your digital marketing degree. Graduating from an online digital marketing degree program can open up many opportunities and lead to a successful career in the field.
Common Courses and Core Curriculum for Digital Marketing
- Introduction to Digital Marketing
- Web Analytics
- Email and Mobile Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Copywriting and Content Creation
- Digital Advertising (Social media advertising, Google advertising)
- Website Design & Development
- Data Analysis and Decision Making
- E-commerce Strategies
- Digital Branding & Management
- Creative Thinking & Strategy Planning.
- Business administration and marketing fundamentals
- Digital consumer behavior and psychology
- Public relations & reputation management
- Leadership & communication skills.
Examples of student projects
As an online digital marketing bachelor’s degree student, you can pursue various projects and internships to gain further hands-on experience.
Since your studies are based online, the school can match you with remote internships that don’t require relocation.
Interning physically in a company within your location is also an option, though you might have to reach out to potential employers yourself.
Some common projects and internships include:
- Running social media campaigns for new and existing brands
- Building and managing a website for a client or company
- Developing strategies to increase conversion rates on websites
- Creating content for websites, blogs, and other forms of digital media
- Designing user-friendly interfaces for websites
- Developing and implementing marketing campaigns via email, search engine optimization, or pay-per-click advertising.
- Researching the latest trends in digital marketing and finding ways to stay ahead of the competition.
- SEO/SEM strategy development with a targeted audience in mind.
- Analyzing website performance and finding ways to optimize campaigns.
During your coursework and internships, you will have the opportunity to network with professionals in the field and build your portfolio. This experience can give you an edge in a highly competitive job market.
What Can I Do With a Digital Marketing Degree?
Almost everyone will agree that tech runs the world. Between the digital devices, apps, and websites we use daily, tech skills are in high demand. But beyond the technical aspects of tech are the creative and marketing minds that make up the industry. This is where digital marketers come in!
A degree in digital marketing provides a unique set of skills that can be applied to various positions, from social media management and content creation to content strategy and marketing/data analysis.
You could find yourself working in an agency or corporate setting, helping with content marketing, campaign management, and data analysis. And if you’re feeling more entrepreneurial, you could launch your own project or start-up.
Regardless of what direction you choose, a degree in digital marketing offers job flexibility, personal growth, and professional satisfaction.
Where do digital marketers work?
Digital marketers can work in almost any industry, but they’re particularly prevalent in the tech space as tech companies need digital marketing pros to help them promote their products and services, create and manage campaigns, design websites, analyze data, and more.
Apart from tech companies, you will likely see digital marketers having job roles in sales and marketing departments, advertising agencies, digital agencies, social media teams, e-commerce, and media departments of companies across different industries.
These professionals are highly sought after for their ability to create engaging content and drive growth through effective marketing strategies. They are also valuable in product management roles that involve user experience, A/B testing, and other analytics tasks.
No matter where you end up in your career, having an online digital marketing degree will set you apart from the competition.
Why do companies hire digital marketers?
It’s the twenty-first century, and competition in the business world is getting fiercer by the day. It’s no longer enough to have a good product or service; companies must stand out from the competition and engage with their customers meaningfully.
That explains why companies are always on the lookout for individuals with the right skills and knowledge to help them succeed in the digital age. They understand that there are many potential customers online and that reaching them is key.
From advertising and marketing companies to technology companies, retailers, financial services firms, educational institutions and financial services firms, the search is always on for the best hands.
A digital marketer can help companies understand their customers’ wants, create content that speaks to their target audience, optimize campaigns, and measure performance. Digital marketers are also responsible for creating strategies to help the company reach its goals and objectives.
This requires a deep understanding of different channels, platforms, and tools. That’s why having an online digital marketing degree is essential for anyone who wants to break into the digital marketing world and help companies succeed.
The spectrum of digital marketing from entry-level jobs to C-Suite
When it comes to digital marketing, there are many different roles and responsibilities that you can take on.
Based on your level of experience and expertise, you can start off in an entry-level position and then ascend to the C-Suite level.
Entry-level positions typically include online marketing, social media management, and content creation. C-Suite level positions involve more high-level tasks such as brand identity, company messaging and creating long-term marketing strategies.
The important thing is that there is plenty of room for growth in the digital marketing world. Whether you are just starting out or an experienced professional, having a comprehensive online digital marketing degree can make all the difference in finding a job and standing out from the competition.
Digital Marketing Degree Jobs
New brands and industries are springing up daily with new products and services, requiring the expertise of experienced and knowledgeable digital marketers.
Today, old and new companies are turning to online platforms to reach potential customers, making a digital marketing degree even more valuable in the job market.
According to BLS, the job outlook for Advertising, Promotions, and Marketing Managers which includes digital marketers is positive, and the field is projected to grow by 10% through 2031.
In the meantime, job openings for digital marketers amount to 347,000 annually, and the average annual salary for digital marketers is $133,380.
In that regard, expect an upward trend in need for digital marketing professionals to fill the following job roles:
Digital Advertising: A digital marketing professional in this role handles marketing campaigns, creates and manages ads, tracks performance, and analyzes data.
Content Marketing: This job role involves creating content (blog posts, videos, infographics, etc.) tailored to the company’s target audience.
Social Media Management: This involves using different social media platforms to reach customers, engage with them, and build relationships.
SEO/SEM: Experts in this role optimizes content for search engine rankings to increase brand visibility and website traffic.
Brand identity management: This role entails developing brand identity and positioning for the company, including creating strategies and campaigns to raise awareness of the company’s values and mission.
Lead Generation: Companies often need digital marketing professionals who will monitor different channels to identify potential leads, engage with them, and convert them into customers.
Email Marketing: An expert email marketer creates engaging and informative emails and tracks email performance.
With a digital marketing degree, you can become an indispensable asset to a company and impact their bottom line using the immense insight and experience you gathered from the program.
An online digital marketing degree can open the door to various career opportunities in the growing field of digital marketing.
With education and experience, you can become a sought-after digital marketing specialist and impact any business’s success.
Thankfully, the job outlook for professionals in this role is positive, and demand for experienced digital marketers is increasing. So, why not make the most of this opportunity and explore what a digital marketing degree can do for you?
Enroll for an online digital marketing degree today and take the first step toward a successful career!