The marketing functions at a tech company or organization are often critical to growth, adoption, and competitive advantage.
It’s one thing to develop a new kind of technology product, but it’s a completely different thing to bring that product to market, find new users, and fuel successful growth. That’s why most tech companies have dedicated marketing teams.
Within the field of tech marketing there are a number of subfields and specialities ranging from traditional public relations and communications to content production and management and social media marketing to growth and digital marketing (like advertising).
Check out all of the tech marketing options below.