The digital age has transformed marketing into a dynamic and complex field, where expertise in online strategies, social media engagement, and data analytics is crucial.
Campus-based bachelor’s programs in digital marketing are crafted to equip students with a comprehensive understanding of the complex and dynamic digital marketing space.
These programs immerse students in the principles of digital advertising, content creation, SEO, and social media strategies, alongside foundational business and marketing concepts.
The campus environment offers the added advantage of hands-on projects, in-person workshops, and the opportunity for real-time collaboration with peers and faculty, enriching the learning experience with practical insights and networking opportunities.
Launch Your Career Without Breaking the Bank
Aspiring digital marketers often weigh the decision to pursue a campus-based bachelor’s degree against the backdrop of financial and time commitments.
The demand for digital marketing expertise across industries underscores the value of such an education, opening doors to careers in digital marketing management, content strategy, and online brand management, among others. Yet, the journey to acquiring this degree requires careful planning and consideration of both costs and academic fit.
To assist in this decision-making process, the TechGuide research team recently compiled a list of the most cost-effective campus-based bachelor’s programs in digital marketing.
Our selection emphasizes programs known for their blend of theoretical depth and practical application, offered in a traditional campus setting that fosters comprehensive learning experiences.
Among 15 bachelor’s degree programs analyzed,
- University of Alabama In Huntsville: $120,000 (Highest)
- Bellevue College: $28,938 (Lowest)
- Average: $69,631
Our guide is designed to help you find a program that not only aligns with your career ambitions but also fits your lifestyle, making your path to a digital marketing career both exciting and attainable.
Most Affordable Bachelor’s Degree in Digital Marketing for 2024
Bellevue College
Bellevue, Washington
Program: Digital Marketing, BAS
Tuition: $28,938
Cost per credit: $124 in state | $318 out of state
Credits: 90-91
Delivery Method: Campus
Learn more: Program detailsEnsign College
Salt Lake City, UtahProgram: Digital Marketing Bachelor of Applied Science (BAS)
Tuition: $38,880
Cost per credit: $324
Credits: 120
Delivery Method: Campus
Learn more: Program detailsNorthern State University
Aberdeen, South DakotaProgram: Marketing Bachelor's Degree with Digital Marketing specialization
Tuition: $43,911
Cost per credit: $254 in state | $357 out of state | $355 Online
Credits: 120-123
Delivery Method: Campus & online
Learn more: Program detailsLiberty University
Lynchburg, VirginiaProgram: BSBA in Digital Marketing and Advertising
Tuition: $46,800
Cost per credit: $390
Credits: 120
Delivery Method: Campus & online
Learn more: Program detailsConcordia University, St. Paul Global
Saint Paul, MinnesotaProgram: BS Marketing – Emphasis in Digital Marketing
Tuition: $50,400
Cost per credit: $420
Credits: 120
Delivery Method: Campus & online
Learn more: Program detailsBethel University
Mishawaka, IndianaProgram: Bachelor of Arts Business Marketing
Tuition: $55,800
Cost per credit: $465
Credits: 120
Delivery Method: Campus & online
Learn more: Program detailsFontbonne University
St. Louis, MissouriProgram: Digital Marketing, B.S.
Tuition: $56,250
Cost per credit: $750
Credits: 75
Delivery Method: Campus
Learn more: Program detailsBryant & Stratton College
Buffalo, New YorkProgram: BBA Digital Marketing
Tuition: $58,950
Cost per credit: $655
Credits: 90
Delivery Method: Campus & online
Learn more: Program detailsMid-America Christian University
Oklahoma City, OklahomaProgram: Bachelor of Science, Digital Marketing
Tuition: $60,878
Cost per credit: $499
Credits: 122
Delivery Method: Campus & online
Learn more: Program detailsUniversity of Wisconsin - Stout
Menomonie, WisconsinProgram: B.S. Digital Marketing Technology
Tuition: $63,600
Cost per credit: $244 in state | $530 out of state
Credits: 120
Delivery Method: Campus
Learn more: Program detailsWestern Michigan University
Kalamazoo, MichiganProgram: Bachelor's in Digital Marketing and eCommerce
Tuition: $72,468
Cost per credit: $475 in state | $594 out of state
Credits: 122
Delivery Method: Campus
Learn more: Program detailsUniversity of Kansas
Lawrence, KansasProgram: Digital Marketing Communications, Advertising and Public Relations concentration
Tuition: $113,232
Cost per credit: $353.2 in state | $943.6 out of state
Credits: 120
Delivery Method: Campus
Learn more: Program detailsSouthwest Baptist University
Bolivar, MissouriProgram: Digital Marketing Major
Tuition: $114,600
Cost per credit: $955
Credits: 120
Delivery Method: Campus
Learn more: Program detailsMiddle Tennessee State University
Murfreesboro, TennesseeProgram: Marketing, Digital Marketing Concentration, B.B.A.
Tuition: $119,760
Cost per credit: $325 in state | $998 out of state
Credits: 120
Delivery Method: Campus & hybrid
Learn more: Program detailsUniversity of Alabama In Huntsville
Huntsville, AlabamaProgram: Marketing Pathway - Digital Marketing Concentration
Tuition: $120,000
Cost per credit: $430 in state | $1,000 out of state
Credits: 120
Delivery Method: Campus
Learn more: Program details