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Jeremy is a seasoned digital expert with over 17 years of experience in building and leading digital efforts, consulting across various tech/ social media endeavors and partnership digital sales. Currently, he spearheads all Publishing and Media Cos partnerships at Pinterest. In this role, Jeremy collaborates closely with influential publishing houses and media companies to develop content on the platform that bolsters their business, while also shaping the future of publishing and monetization strategies on Pinterest.
Jeremy’s expertise lies in social and content publishing, influencer marketing, branded content, and experiential marketing. He is recognized for his ability to significantly scale digital businesses from the ground up, leveraging his profound understanding of the advertising and social media landscape from conceptualization to final execution.
Renowned as a 360-degree brand builder and a thought leader, Jeremy excels in predicting content trends and identifying emerging opportunities in the dynamic digital media landscape. His unique blend of skills encompasses both content ideation and monetization strategies. Notably, Jeremy has achieved record-breaking revenue results for renowned companies such as Glam/ Mode Media, Refinery29, and most recently, by successfully transforming publishing and sales mediums for the prestigious home brand, domino magazine.
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Listen to the Podcast Here, or Find it Wherever You Get Your Podcasts:
Here are Five Things We Cover:
- Bias and Inclusion in Tech: Jeremy discusses the challenges he’s faced in the workplace due to his tattoos, sexual orientation, and age—reminding us that the tech industry still has strides to make in embracing diversity and inclusion.
- The Art of Digital Advertising: Dissecting the common misconception, Jeremy clarifies that excelling at digital advertising requires strategic planning, accountability, and a clear understanding of how to drive sales and return on investment.
- Authenticity in Influencer Marketing: In the realm of social influence, authenticity reigns supreme. Jeremy notes that smaller influencers tend to generate better results due to their genuine connections with their audience, in contrast to celebrity endorsements which may lack relatability.
- Content Creation Trends: As we talk about trends, Jeremy predicts a shift towards more sophisticated and creatively polished content over the next couple of years, suggesting that content consumers may soon grow weary of the “low-effort” material that currently floods platforms like TikTok.
- Leveraging Technology for Personal Branding: Personal branding and crafting a professional image can significantly impact career advancement. Jeremy emphasizes using tools like improved smartphone cameras and design platforms such as Canva to create impactful content easily, as well as being authentic in how we present ourselves both online and in the workplace.
Here are Three Actionable Takeaways From This Episode
- Expertise Overcomes Bias: Build a strong professional reputation by focusing on the quality of your work and the results you deliver. When your expertise shines, biases based on appearance or identity take a backseat. Always be prepared with evidence of your success and let your accomplishments speak for you.
- Authenticity Wins in Influencer Marketing: Whether you’re a brand or an influencer, prioritize genuine connections. For influencers, engage with your audience authentically; for brands, choose influencers who truly resonate with your product and values. Authenticity drives engagement and fosters loyal customers.
- Tech Elevates Content: Utilize the latest tools and platforms to produce high-quality content. Invest in good equipment, like a solid camera or smartphone, and learn to use design software to elevate the aesthetic of your content. As audiences’ preferences evolve, those who can create visually appealing and creative content will stay ahead in the game.