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With more than twenty years of experience in technology, thought leadership marketing, editorial, and content creation and strategy combined, Suzanne Hayes Rose brings a unique perspective to today’s digital marketing landscape. As a data-driven story teller at Tata Consultancy Services (TCS), a global technology firm based in India, my most recent role focuses on primary research about AI and its impact on business and humans. In addition, Suzanne has been a scriptwriter, an advertising copywriter, and editor of romance novels.
Connect with her to learn more.
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Here are Four Things We Cover:
- The Essence of Thought Leadership: Thought leadership helps tech companies articulate the business problems their technology solves, targeting decision-makers like CEOs, CFOs, and CMOs, instead of just technologists.
- The Role of Data in Storytelling: Properly analyze and visualize data to build engaging narratives that are easily consumable. This includes using visuals like PowerPoints and infographics, making complex data more understandable and appealing.
- Benefits of Thought Leadership for Companies: Thought leadership enhances the credibility of executives, helps with client pitches, and provides valuable content for various marketing channels. It positions companies as forward-thinking and innovative, contributing to long-term growth.
- Getting Started in Thought Leadership for Young Professionals: Connect with industry leaders on LinkedIn, stay curious, appreciate the value of data and storytelling, and progressively build your skills from basic marketing tasks to advanced thought leadership content creation.
Here are Three Actionable Takeaways From This Episode
- Conduct Primary Research: Establish credibility by conducting your own surveys to gather valuable data. This shows your commitment to thought leadership and provides material for various content types. Create and distribute a survey on a relevant industry topic. Analyze the data to create reports, blog posts, and infographics.
- Leverage Executive Insights: Capture and share the expertise and experiences of your company’s executives to create engaging anecdotal content. Conduct interviews with executives to gather insights. Turn these into blog posts, videos, or podcasts to showcase your company’s thought leadership.
- Network on LinkedIn Building a strong professional network is crucial. Connect with thought leaders and industry experts on LinkedIn. Dedicate time each week to network on LinkedIn. Engage with thought leaders by commenting on and sharing their posts. Ask for advice or mentorship to enhance your thought leadership skills.