Creating and distributing social media content plays a dominant role in contemporary marketing strategies. Social media is now so significant as a marketing channel that its importance has created specialized educational opportunities and degrees.
Bachelor’s programs in social media marketing are meticulously designed to equip students with the expertise necessary to navigate, influence, and lead within the fast-paced world of social media.
From trends to vibes, these programs offer an in-depth exploration of social media strategies, content creation, brand management, analytics, and audience engagement, providing students with the tools to craft impactful social media campaigns.
The curriculum not only covers the technical aspects of various social media platforms but also delves into the ethical considerations, legal frameworks, and effective communication skills essential for success in this field.
Evolving Social Media, Rising Demand
The decision to pursue a bachelor’s in social media marketing involves careful consideration of several factors, including the evolving nature of social media, the demand for skilled professionals adept at leveraging these platforms for business growth, and the balance between educational investment and potential career opportunities.
As social media continues to shape the way organizations connect with their audiences, the need for innovative, strategic thinkers in social media marketing roles is more pronounced than ever, offering graduates diverse career paths in brand management, content strategy, digital marketing, and beyond.
To help navigate all of the educational choices, the TechGuide research team has selected a range of bachelor’s programs in social media marketing known for their comprehensive approach to this dynamic discipline to include in our most cost-effective degree rankings.
The list highlights programs that combine academic rigor with practical application, tailored for those seeking to immerse themselves fully in the social media marketing world.
By focusing on institutions that provide a rich learning experience through coursework, projects, and collaboration, our list is designed to help prospective students find a program that not only aligns with their career aspirations but also fits into their life, making the journey toward a career in social media marketing both accessible and rewarding.
Among 11 bachelor’s degree programs analyzed,
- Johnson and Wales University: $167,157 (Highest)
- Arkansas State University: $33,120 (Lowest)
- Average: $69,038
Most Affordable Bachelor’s Degree in Social Media Marketing for 2024
Arkansas State University
Jonesboro, Arkansas
Program: Online B.S. in Digital Technology & Design – Social Media Concentration
Tuition: $33,120
Cost per credit: $276
Credits: 120
Delivery Method: Online
Learn more: Program detailsSouthern New Hampshire University
Manchester, New HampshireProgram: Bachelor of Science in Marketing with a concentration in Social Media
Tuition: $39,600
Cost per credit: $330
Credits: 120
Delivery Method: Online
Learn more: Program detailsLiberty University
Lynchburg, VirginiaProgram: Online Bachelor of Science (B.S.) in Strategic Communication – Social Media Management
Tuition: $46,800
Cost per credit: $390
Credits: 120
Delivery Method: Online
Learn more: Program detailsStrayer University
Arlington, VirginiaProgram: Bachelor of Business Administration - Social Media Marketing
Tuition: $60,960
Cost per credit: $508
Credits: 120
Delivery Method: Online
Learn more: Program detailsPoint Park University
Pittsburgh, PennsylvaniaProgram: B.A. in Social Media Management
Tuition: $61,680
Cost per credit: $514
Credits: 120
Delivery Method: Online
Learn more: Program detailsCalifornia State University
Los Angeles, CaliforniaProgram: Bachelor of Science degree in Business Administration with Minor in Social Media
Tuition: $65,280
Cost per credit: $227 in state | $544 out of state
Credits: 120
Delivery Method: Campus
Learn more: Program detailsGrand Canyon University
Phoenix, ArizonaProgram: Bachelor of Arts in Social Media
Tuition: $66,000
Cost per credit: $550 Campus | $485 Online
Credits: 120
Delivery Method: Campus & online
Learn more: Program detailsPurdue University Global
West Lafayette, IndianaProgram: Bachelor of Science in Business Administration with Digital And Social Media Management
Tuition: $66,780
Cost per credit: $371
Credits: 180
Delivery Method: Online
Learn more: Program detailsRegent University
Virginia Beach, VirginiaProgram: B.A. in Communication Studies – Internet & Social Media
Tuition: $75,960
Cost per credit: $633 Campus | $395 Online
Credits: 120
Delivery Method: Campus & online
Learn more: Program detailsArizona State University
Tempe, ArizonaProgram: Online Bachelor of Science in Technical Communication – Social Media Management
Tuition: $76,080
Cost per credit: $634
Credits: 120
Delivery Method: Online
Learn more: Program detailsJohnson and Wales University
Providence, Rhode IslandProgram: Bachelor of Science in Digital Marketing & Social Media
Tuition: $167,157
Cost per credit: $1,359
Credits: 123
Delivery Method: Campus & online
Learn more: Program details