The digital marketing realm demands a blend of creativity, analytical skills, and technical chops, all designed to operate within the digital-first economy.
Online bachelor’s degrees in digital marketing are created to meet this need by offering flexible, comprehensive education paths that prepare students for the multifaceted challenges of marketing in the digital world.
Structured to fit into the busy lives of working professionals and students alike, these programs cover a wide range of essential topics such as SEO, content marketing, digital advertising, social media strategy, and data analytics.
The online format enables learners to engage with coursework on their schedule, making it possible to balance education with work and personal commitments while building a network of peers and professionals through virtual collaborations.
Launch Your Digital Career Affordably
Choosing to pursue an online bachelor’s in digital marketing is a significant decision, influenced by considerations of cost, flexibility, and the potential for career advancement.
With the digital marketing sector experiencing rapid growth, the demand for skilled professionals who can create digital narratives and analyze market trends is at an all-time high.
To help with the decision-making process, the TechGuide research team recently compiled a list of distinguished online bachelor’s programs in digital marketing.
Our selection prioritizes institutions that deliver not only academic excellence and practical skills but also offer the adaptability needed by today’s learners.
These programs stand out for their innovative curricula, experienced faculty, and commitment to preparing students for the dynamic digital marketing landscape.
Whether you’re pivoting into a new career or seeking to deepen your expertise, our most cost-effective degree option list is designed to connect you with a program that matches your academic goals and lifestyle, ensuring your educational investment is both impactful and manageable.
Most Affordable Online Bachelor’s in Digital Marketing Programs for 2024
Minnesota State University—Moorhead
Moorhead, Minnesota
Program: Bachelor of Science in Digital Media Management
Tuition: $35,400
Cost per credit: $295
Credits: 120
Delivery Method: Online
Learn more: Program detailsTemple University
Philadelphia, PennsylvaniaProgram: Bachelor of Business Administration in Marketing with Digital Marketing specialization
Tuition: $166,160
Cost per credit: $736 in state | $1340 out of state
Credits: 124
Delivery Method: Campus & online
Learn more: Program detailsLouisiana State University
Baton Rouge, LouisianaProgram: Online Bachelor of Science in Marketing with a concentration in Digital Marketing
Tuition: $47,880
Cost per credit: $399
Credits: 120
Delivery Method: Online
Learn more: Program detailsLiberty University
Lynchburg, VirginiaProgram: BSBA in Digital Marketing and Advertising
Tuition: $46,800
Cost per credit: $390
Credits: 120
Delivery Method: Campus & online
Learn more: Program detailsLindenwood University
Saint Charles, MissouriProgram: Bachelor’s in Digital Marketing
Tuition: $59,400
Cost per credit: $495
Credits: 120
Delivery Method: Online
Learn more: Program detailsConcordia University, St. Paul
Saint Paul, MinnesotaProgram: Online BS in Digital Marketing Degree
Tuition: $50,400
Cost per credit: $420
Credits: 120
Delivery Method: Campus & online
Learn more: Program detailsMiddle Tennessee State University
Murfreesboro, TennesseeProgram: Marketing, Digital Marketing Concentration, B.B.A.
Tuition: $119,760
Cost per credit: $325 in state | $998 out of state
Credits: 120
Delivery Method: Campus & hybrid
Learn more: Program detailsSouthern New Hampshire University
Manchester, New HampshireProgram: Bachelor of Science in Marketing with a concentration in Digital Marketing
Tuition: $39,600
Cost per credit: $330
Credits: 120
Delivery Method: Online
Learn more: Program detailsBethel University
Mishawaka, IndianaProgram: B.A. in Business Marketing
Tuition: $55,800
Cost per credit: $465
Credits: 120
Delivery Method: Campus & online
Learn more: Program detailsNorthern State University
Aberdeen, South DakotaProgram: Marketing Bachelor's Degree with Digital Marketing specialization
Tuition: $43,665
Cost per credit: $254 in state | $357 out of state | $355 Online
Credits: 120-123
Delivery Method: Campus & online
Learn more: Program details